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A festival-style internal brand launch for Perkbox, bringing 350 employees together at BoxPark Liverpool to reveal a bold new company direction.
The year before Perkfest, Perkbox and Vivup had merged—bringing two teams, two identities, and two ways of working together under one roof. Now came the big next step: a full rebrand and new company direction, rolled out to the entire business.
Perkbox needed more than a slide deck and a logo reveal.
They needed a moment that said: this is who we are now.
That’s where Stacked Events came in.
The challenge?
✔ Launch a new brand
✔ Unite hundreds of employees
✔ Educate teams on the product offering
✔ Create genuine excitement (not forced fun)
All in one day.
No pressure.
Rather than defaulting to a traditional conference, we worked with Perkbox to create something bolder: a fully bespoke summer festival experience, built entirely around their culture, values, and product story.
We took over BoxPark Liverpool, transforming it into Perkfest—a one-day internal festival that blended leadership storytelling, product education, and pure, unfiltered fun.
Part conference.
Part brand immersion.
Part end-of-summer blowout.
At the heart of the day was a company-wide conference, giving leadership space to share the vision, direction, and roadmap for the newly unified Perkbox.
We delivered a full-scale AV setup, including:
It felt polished—but never stiff.
To help employees truly understand Perkbox’s product ecosystem, we designed branded fairground games, each themed around a core product category.
Instead of passive learning, teams explored the product through:
Fun first. Learning baked in.
It turned product education into something people wanted to engage with—and talked about long after.
This was a brand launch, so the details mattered.
We wrapped the entire experience in Perkbox’s new identity, including:
Inside, a story wall invited employees to share their experiences of working at Perkbox—past, present, and future. It became a powerful, emotional focal point of the day.
Add in branded merch, goodie bags, and a photo booth capturing it all, and the brand didn’t just launch—it lived.
As the sun set, Perkfest shifted gears.
Out went the conference energy.
In came the party.
The evening celebration featured:
A full photo and video crew was on-site to document it all—creating content that lived far beyond the day itself.
Stacked Events partnered with Perkbox as a full-service delivery team, handling everything from the big-picture strategy to the tiniest on-the-day details.
We took care of:
So the Perkbox team could focus on what mattered most: their people.
“Who knew running an event for 300+ people could be so straightforward (and 10/10 amazing!)”
And straight from the client:
“The event was so impactful and the Stacked team really understood our vision (even though it was vague and changed multiple times) and our values—and really brought it all to life. It was even better than we expected.”
Perkfest didn’t just launch a brand—it helped unite a company.
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